The App Store has been a fickle creature since its launch a year ago.  Rating problems, download counts revealing developer sales numbers, and ranking manipulation were all pretty massive news items when it came to developer App Store news. With these problems out of the way and the majority of issues ironed out, we now have a fully functional store with very few, if any hiccups.  Except that those 50,000+ apps might be a problem.

When the store launched, there were a thousand apps or so, and competition among them was fierce. But the platform was new, developers were innovative, and everyone had a unique approach.  People struck it mega rich with very little investment and in their spare time.  But with so many apps flooding the store nowadays, we need to become more and more creative.

We’ve never actually revealed sales numbers in the past, but I’ll let you know what the trends have been for Movile Inc. in the past few months.  Theme Park Madness launched to great success on February 6th of this year.  There were about 20,000 apps in the store at that point, and we averaged between one and two hundred dollars worth of sales per day for the month.  The next two months were just as kind, if not a little more restrictive, while the last two months have been, well, hell for us.  Sales have dropped off drastically, partially due to competition, but also because of sheer mass of apps available in the App Store today.

Companies have to become increasingly innovative with their games, or at least start a new trend, and start it well. Remember when tip calculators would earn you the right to mint your own money? Or when tower defense games were being approved left, right, and centre? Either find a trend like this and find it early, or start your own, or you may be well out of luck unless you have a fantastic idea for an iPhone app.

We’re planning on making some not only innovative but necessary adjustments to our designs and practices to deliver some of the most seamless and creative gaming experiences possible for your iPhone and iPod touch. We won’t be sitting back to let the trendsetters pass us by. We will become the trendsetters. Our goal is to change your mind.

Out of necessity comes innovation and creativity.  The people who benefit the most out of so many applications are the consumers.  Sure, there is more crap to wade through, but that means that the cream that filters to the top will be the richest, most decadent cream of the entire crop.  And that is worth innovating for.